Washington Court House Senior High School

E-COMMERCE MARKETING

 E-Commerce Marketing blends business and marketing skills/concepts with technology.  E-Commerce is growing at an astounding rate, and there is an overwhelming need for skilled workers in this new field.  Students enrolling in the E-Commerce Marketing program are expected to take a college preparatory curriculum. 

E-Commerce Marketing at Washington Senior High School is an approved Tech-prep program in the State of Ohio.  This provides a curriculum that links secondary and post-secondary schools.  The competencies covered in this curriculum represent an industry-validated set of competencies for workers in an e-commerce marketing setting.  Articulation agreements are available with several post-secondary institutions in order to provide college credit for students who successfully complete all requirements. 

Students training in this area will have the skills and knowledge to develop and implement e-commerce marketing activities for businesses conducting transactions in an online environment.  This will represent a rigorous marketing program where students will acquire specific skills that are unique to e-commerce.  

Technical skills and knowledge include, but are not limited to: digital design, e-commerce site design, marketing management, Customer Relationship Management, market research, promotion, online customer behavior, branding, data mining and warehousing, product mix, business management, pricing, supply chain management, security/privacy issues, electronic data interchange, and global commerce/international e-commerce.  Students completing a post-secondary program in E-Commerce Marketing will have the skills necessary for positions on e-commerce/e-business teams in large companies as well as e-commerce specialists for small businesses. 

E-Commerce Sample Pathway for Grades 9-12:

  9^th Grade:

  10^th Grade:

  11^th Grade:

  12^th Grade:

E-Commerce Marketing Course Offerings

General Business - Grade 9-10 - This is an introductory course to general business principals including: economic concepts and resources, marketing concepts, business activities, and basic management principles. 1 trimester - one hour - ½ credit.

E-Commerce Marketing I -  Grade 10 - 11.  This is an introductory course including the very basic concepts in E-Commerce Marketing including:  business-to-consumer, business-to-business and consumer-to-consumer  E-Commerce.  Prerequisite:  General Business - 1 trimester - one hour ½ credit.

E-Commerce Marketing II - Grade 11 - 12.  This course is an in-depth study in Marketing and Business principles with an emphasis on E-Commerce, including:  Promotions, Consumer Behavior, Branding, Pricing, Product Management, Customer Relationship Management, Market Research and Marketing Management.  Prerequisite:  E-Commerce Marketing I - 1 trimester - two hours - 1 credit.

E-Commerce Marketing Lab - Grade 11 - 12.  The Lab/School Store provides the student population with books, supplies, candy and cookies during the lunch hour.  Students enrolled in the lab will work in the school store during lunch 2 or 3 days a week, and work the basics of Macromedia's Dreamweaver software on the remaining days.  1 trimester - one hour - ½ credit.

E-Commerce Internship - Grade 12.  The internship is designed to provide a “hands-on”, real world experience prior to continuing their education at a post-secondary institution.  Students will be placed with a local business, outside of the school building.  Students may need to travel to these locations, and are responsible to provide their own transportation.  A training plan and agreement between the school, parent, student and industry sponsor will be kept.  Prerequisite:  E-Commerce marketing II.  2 hours - 1 credit.

Principles of Personal and Business Law I - Grade 11-12 - Required for all E-Commerce and majors.  A study of law as it affects society as a whole, and legal rights and responsibilities of citizens, minors and consumers.  Topics taught in Business Law I include; ethics and the law, the court system, criminal and tort law, warranties, consumer protection and product liabilities, and personal property and bailments. 1 trimester - one hour - ½ credit.

Principles of Personal and Business Law II - Grade 11-12 - A continuation of Principles of Personal and Business Law I.  Topics taught in Business Law II include; contracts, genuine agreement, contractual capacity, consideration and legality, forms of contracts, ending a contract, creation of an agency, agency relationships and termination and employment law.  Prerequisite Principles of Personal and Business Law I.  1 trimester - one hour - ½ credit.

Other Required Courses

Math: Geometry, Algebra II, Pre-Calculus

Science: Biology and Chemistry

Foreign Language: A minimum of 2 credits in a foreign language

Business: Computer Applications, Advanced Computer Applications, Desktop Publishing, Graphics Design, Technical Communications.

Recommended but not required:

Wilson 3/06